Jessica Anson Media A2

Tuesday, 6 December 2011

Codes and Conventions of Radio Trailers

The codes and conventions of radio trailers are:

They last for 30-40 seconds
There is a sound bed used behind the main speaking in the advert
There is an indirect link to the documentary- for example the idea of the documentry will be followed in the advert but it still keeps the adience wondering what the programme is about so that the audience is more intrigued to watch it.
There is a summing up of the information at the end of the advert, which is usually the same voice as the voiceover in the documentary. This includes the title of the programme, the time that it will be shown and the channel that the programme is on.
The advert includes clips from the documentary
There are at least two different voices in the advert, one of which is the voiceover from the programme.
Sometimes sound effects are used in the radio adverts
The tone of the advert is usually informal although depending on the genre of the documentary, this can vary.
The voices in the advert have clear pronunciation and a standard accent
The target audience is adressed in the advert.
The voiceover anchors the advert
The voiceover includes the audience through the use of rhetorical questions
The slogan of the documentary is said in the advert.

Scripting Voiceover

Below is the script of the voiceover:

Opening Sequence

45% of people in the UK like the taste of fast food too much to give it up. Most families spend £3.40 on fresh vegetables per head a week, but they spend up to £4.20 on takeaway. In the UK, over 277 million portions of chips are sold per year and 15% of the UK’s population visits a fish and chip shops on a weekly basis. It certainly looks like the takeaway is here to stay.

(25secs)

Voxpops

Interview with Asda

Archive material of Gavin & Stacey

Takeaway is one of the largest growing types of convenience foods, with families on average consuming at least one takeaway per week. Most people have 7 different types of takeaway within walking distance of their homes but Indian and Chinese style takeaways the most popular.

(15secs)

Interview with the big cod

Interview with mark

The majority of Chinese chip shops also sell fish and chips as one of their main products but are still many takeaway shops which believe in only selling the traditional English meal of fish and chips, these types of shops disagree with the fact that Chinese takeaways are also selling fish and chips because they feel they are less capable of making the British dish at a good quality. Supermarkets sell Takeaway Bags which include a side dish and a main meal in Indian and Chinese styles.

(29secs)